| I was out trying to help our local boat shop owner | | | | 40,000 pages. That is a little more do-able at this point |
| meet his quota for bass boat sales when I ran into my | | | | in your marketing experience. After you have your |
| friend Ned the Newbie, well his real name is Gary but | | | | foot in the fishing market door for your niche and you |
| he is really interested in online marketing and has been | | | | have started earning an income, you can start moving |
| learning a little more each time we meet. He also | | | | into other niches within the general fishing market to |
| reminds of Ned from the Simpson's cartoon because | | | | generate more sources of income.Let's take a few |
| he is so bubbly and eager to please.So I stopped | | | | minutes and use a couple of research tools that will |
| drooling long enough to say hello and to see how his | | | | help you understand Niche marketing a little better.Two |
| Internet marketing strategies research was doing since | | | | very useful tools are and These tools are really made |
| we last met. As usual Ned was all excited about | | | | for paid search engine campaigns, but they will give |
| something and wouldn't let me get a word out before | | | | you an idea of the best keywords and phrases that |
| he was asking questions.Read about our last meeting | | | | make for a good niche market. - You could also try a |
| at: | | | | freeware Good KeyWords, which can be downloaded |
| is trying to learn so much about Internet marketing that | | | | by clicking the link, to choose targeted keywords. - I |
| he is getting himself confused and frustrated, but he is | | | | recommend WordTracker's database of terms that |
| determined to earn a living from the Internet. He just | | | | are actually used on the major search engines and is |
| needs to learn to slow down, take baby steps and | | | | the most complete and dependable keyword phrases |
| maybe even relax a bit. But that wouldn't be Ned, | | | | suggestion tool. WordTracker draws their information |
| would it.The question on the tip of Ned's tongue was | | | | from most of the major search engines.Let's take a |
| "What is Niche Marketing and can I make more money | | | | look at the Overture Suggestion Tool and see how |
| with it than I can with Internet marketing?"This wasn't a | | | | many requests there are for these phrases. It is kind |
| question I was going to answer right there so I invited | | | | of important to have enough people that want what |
| Ned back to my office where I would be able to show | | | | you have in order for you to earn a living from your |
| him examples plus I was a little distracted by the boats | | | | online business.Start with the keyword 'fishing' just like |
| and I don't like being distracted from business and Ned | | | | we did when we were using Overture says 280,000 |
| was fine with that.Ned was waiting for me when I | | | | searches were made for this phrase over the past |
| arrived back home, and as usual before I could even | | | | three months. Cool, you could make lots of money |
| say hello he was asking questions. Although his first | | | | there, all you have to do is sail past all those millions of |
| question was to ask if I had purchased the bass boat I | | | | other pages out there trying to compete with this term. |
| was drooling over.Once we settled in I opened my | | | | So let's look at the list and see what we can gleen |
| browser, handed Ned my keyboard, along with a note | | | | from it.280730 fishing 34156 fishing trip alaska 22113 |
| pad and pen, then asked him to go to and search for: | | | | fishing lure113665 fly fishing 32640 fishing trip 21853 |
| "what is niche marketing?", using the quotes in this | | | | fishing gear108583 archery fishing hunting 31267 fly |
| case. After only 2 seconds Ned had the following | | | | fishing vacation19789 alaska fishing 45136 fishing boat |
| definitions.------------------------------------------Definitions of | | | | 30419 bass fishing16141 cat fishing 45011 fishing |
| Niche Marketing on the Web (from Google.com):Niche | | | | vacation 28874 fishing rods15814 fishing report 38952 |
| marketing is the process of finding small but potentially | | | | canada fishing 28684 deep sea fishing14538 trout |
| profitable market segments and designing | | | | fishing 37699 alaska salmon fishing25332 fishing tackle |
| custom-made products for them. Niche marketers are | | | | 13961 lake fishingIf we use the same tool and search |
| often reliant on the loyalty business model to maintain a | | | | for 'bass fishing' instead of 'fishing' we will get a tighter |
| profitable volume of sales. | | | | market and one that would be a little easier to break |
| en.wikipedia.org/wiki | | | | into, although 'bass fishing' is still a huge market.30419 |
| Niche_marketing------------------------------------------Ned's | | | | bass fishing 1135 bass fishing striped 700 bass fishing |
| face was a little red as he admitted how easy it was | | | | trip5069 bass fishing home page 911 bass fishing |
| to find that answer to what niche marketing is.Learning | | | | mexico 639 bass fall fishing2181 bass fishing tip 903 |
| how to use a search engine to find, or better yet, | | | | bass fishing smallmouth 592 bass fishing tackle1839 |
| research market themes and topics is extremely | | | | bass fishing lure 834 bass fishing fly 538 bass fishing |
| important to any online business, so take the time to | | | | free game1727 bass fishing report 828 bass boat |
| read the Advanced Serch Help for the search engines | | | | fishing 516 bass fishing pro1620 bass fishing peacock |
| you use.Because I am so fanatical about fishing let's | | | | 816 bass fishing game 468 bass fishing picture1584 |
| look at fishing as the keyword for our market | | | | bass fishing florida 762 bass fishing tournament 459 |
| study.Use to search for results on the keyword fishing. | | | | bass fishing techniqueNow if you were to use this |
| How many did you find? 100 million, okay I would say | | | | same tool and specify a location also you would have |
| fishing might just be a little too general, so let's be more | | | | narrowed your market into an even tighter Niche |
| specific by looking up "bass fishing".Be sure to use the | | | | market. Think about it this way. If you decided to get |
| quotation marks so that you are finding results that | | | | into Internet marketing and you tried to marketing to |
| have 'bass fishing' as a phrase, rather that two words | | | | everyone you would be so general that you would |
| any where on the page. That can be important for | | | | most likely reach no one, but...... if you break that 'far too |
| contextual reasons.That narrowed our search from | | | | general' market of fishing into smaller groups you can |
| 100 million to just 3 million. Okay, that is still a lot of | | | | be far more focused on your niche market target |
| pages out there competing for that phrase, but don't | | | | group and will stand a much better chance of |
| give up quite yet.How about getting a localized a bit. | | | | succeeding.James Mann, owner/webmaster iNET |
| Let's add our local area into the search criteria. This | | | | Strategies Inc.Search engine optimization is a huge part |
| time use a plus sign before the quotes that hold New | | | | of most marketers success strategies so take the |
| Brunswick. You search text should look like:"bass | | | | time to learn how to start your own online business by |
| fishing" +"New Brunswick"Now you have narrowed | | | | pre-planning your SEO.Take our FREE 7 Day eCourse |
| your market down until you are only competing with | | | | on search engine optimization for your web site. |