| I was out trying to help our local boat shop | | | | 40,000 pages. That is a little more do-able |
| owner meet his quota for bass boat sales when | | | | at this point in your marketing experience. |
| I ran into my friend Ned the Newbie, well his | | | | After you have your foot in the fishing |
| real name is Gary but he is really interested | | | | market door for your niche and you have |
| in online marketing and has been learning a | | | | started earning an income, you can start |
| little more each time we meet. He also | | | | moving into other niches within the general |
| reminds of Ned from the Simpson's cartoon | | | | fishing market to generate more sources of |
| because he is so bubbly and eager to | | | | income.Let's take a few minutes and use a |
| please.So I stopped drooling long enough to | | | | couple of research tools that will help you |
| say hello and to see how his Internet | | | | understand Niche marketing a little |
| marketing strategies research was doing since | | | | better.Two very useful tools are and These |
| we last met. As usual Ned was all excited | | | | tools are really made for paid search engine |
| about something and wouldn't let me get a | | | | campaigns, but they will give you an idea of |
| word out before he was asking questions.Read | | | | the best keywords and phrases that make for a |
| about our last meeting at: | | | | good niche market. - You could also try a |
| | | | freeware Good KeyWords, which can be |
| is trying to learn so much about Internet | | | | downloaded by clicking the link, to choose |
| marketing that he is getting himself confused | | | | targeted keywords. - I recommend |
| and frustrated, but he is determined to earn | | | | WordTracker's database of terms that are |
| a living from the Internet. He just needs to | | | | actually used on the major search engines and |
| learn to slow down, take baby steps and maybe | | | | is the most complete and dependable keyword |
| even relax a bit. But that wouldn't be Ned, | | | | phrases suggestion tool. WordTracker draws |
| would it.The question on the tip of Ned's | | | | their information from most of the major |
| tongue was "What is Niche Marketing and can I | | | | search engines.Let's take a look at the |
| make more money with it than I can with | | | | Overture Suggestion Tool and see how many |
| Internet marketing?"This wasn't a question I | | | | requests there are for these phrases. It is |
| was going to answer right there so I invited | | | | kind of important to have enough people that |
| Ned back to my office where I would be able | | | | want what you have in order for you to earn a |
| to show him examples plus I was a little | | | | living from your online business.Start with |
| distracted by the boats and I don't like | | | | the keyword 'fishing' just like we did when |
| being distracted from business and Ned was | | | | we were using Overture says 280,000 searches |
| fine with that.Ned was waiting for me when I | | | | were made for this phrase over the past three |
| arrived back home, and as usual before I | | | | months. Cool, you could make lots of money |
| could even say hello he was asking questions. | | | | there, all you have to do is sail past all |
| Although his first question was to ask if I | | | | those millions of other pages out there |
| had purchased the bass boat I was drooling | | | | trying to compete with this term. So let's |
| over.Once we settled in I opened my browser, | | | | look at the list and see what we can gleen |
| handed Ned my keyboard, along with a note pad | | | | from it.280730 fishing 34156 fishing trip |
| and pen, then asked him to go to and search | | | | alaska 22113 fishing lure113665 fly fishing |
| for: "what is niche marketing?", using the | | | | 32640 fishing trip 21853 fishing gear108583 |
| quotes in this case. After only 2 seconds Ned | | | | archery fishing hunting 31267 fly fishing |
| had the following | | | | vacation19789 alaska fishing 45136 fishing |
| definitions.--------------------------------- | | | | boat 30419 bass fishing16141 cat fishing |
| ---------Definitions of Niche Marketing on | | | | 45011 fishing vacation 28874 fishing |
| the Web (from Google.com):Niche marketing is | | | | rods15814 fishing report 38952 canada fishing |
| the process of finding small but potentially | | | | 28684 deep sea fishing14538 trout fishing |
| profitable market segments and designing | | | | 37699 alaska salmon fishing25332 fishing |
| custom-made products for them. Niche | | | | tackle 13961 lake fishingIf we use the same |
| marketers are often reliant on the loyalty | | | | tool and search for 'bass fishing' instead of |
| business model to maintain a profitable | | | | 'fishing' we will get a tighter market and |
| volume of sales. | | | | one that would be a little easier to break |
| | | | into, although 'bass fishing' is still a huge |
| en.wikipedia.org/wiki | | | | market.30419 bass fishing 1135 bass fishing |
| Niche_marketing------------------------------ | | | | striped 700 bass fishing trip5069 bass |
| ------------Ned's face was a little red as he | | | | fishing home page 911 bass fishing mexico 639 |
| admitted how easy it was to find that answer | | | | bass fall fishing2181 bass fishing tip 903 |
| to what niche marketing is.Learning how to | | | | bass fishing smallmouth 592 bass fishing |
| use a search engine to find, or better yet, | | | | tackle1839 bass fishing lure 834 bass fishing |
| research market themes and topics is | | | | fly 538 bass fishing free game1727 bass |
| extremely important to any online business, | | | | fishing report 828 bass boat fishing 516 bass |
| so take the time to read the Advanced Serch | | | | fishing pro1620 bass fishing peacock 816 bass |
| Help for the search engines you use.Because I | | | | fishing game 468 bass fishing picture1584 |
| am so fanatical about fishing let's look at | | | | bass fishing florida 762 bass fishing |
| fishing as the keyword for our market | | | | tournament 459 bass fishing techniqueNow if |
| study.Use to search for results on the | | | | you were to use this same tool and specify a |
| keyword fishing. How many did you find? 100 | | | | location also you would have narrowed your |
| million, okay I would say fishing might just | | | | market into an even tighter Niche market. |
| be a little too general, so let's be more | | | | Think about it this way. If you decided to |
| specific by looking up "bass fishing".Be sure | | | | get into Internet marketing and you tried to |
| to use the quotation marks so that you are | | | | marketing to everyone you would be so general |
| finding results that have 'bass fishing' as a | | | | that you would most likely reach no one, |
| phrase, rather that two words any where on | | | | but...... if you break that 'far too general' |
| the page. That can be important for | | | | market of fishing into smaller groups you can |
| contextual reasons.That narrowed our search | | | | be far more focused on your niche market |
| from 100 million to just 3 million. Okay, | | | | target group and will stand a much better |
| that is still a lot of pages out there | | | | chance of succeeding.James Mann, owner |
| competing for that phrase, but don't give up | | | | webmaster iNET Strategies Inc.Search engine |
| quite yet.How about getting a localized a | | | | optimization is a huge part of most marketers |
| bit. Let's add our local area into the search | | | | success strategies so take the time to learn |
| criteria. This time use a plus sign before | | | | how to start your own online business by |
| the quotes that hold New Brunswick. You | | | | pre-planning your SEO.Take our FREE 7 Day |
| search text should look like:"bass fishing" | | | | eCourse on search engine optimization for |
| +"New Brunswick"Now you have narrowed your | | | | your web site. |
| market down until you are only competing with | | | | |