| Yachts come in a number of designs, models and | | | | feel confident that they have a good buy, i.e. the |
| types. When selling yachts, you must be able to | | | | warranty offered and how the warranty repairs are to |
| address your prospective boat owners' wish lists. | | | | be made. A lot of issues and even lawsuits exist |
| They are looking for varied combinations of very | | | | between yacht manufacturer, resellers, and disgruntled |
| diverse features when it comes to their yachts. Their | | | | customers. It would be a come on for your buyer if |
| first impressions matter, of course, but because of the | | | | you have a written warranty handy. |
| hefty investment cost, buyers rarely rely only on first | | | | Competitive Price |
| impressions when buying yachts. | | | | If you are selling yachts that are second-hand you |
| Among the more frequent and valid concerns that you | | | | might be a bit deficient in the resale value factor, and |
| must be prepared to address are the (1) construction | | | | your best bet is the price. As with all other consumer |
| materials; (2) hull design and make; (3) warranties and | | | | products, price is among the top influencers of decision. |
| resale value; (4) cost; and (5) maintenance. | | | | Consumers these days are wise and they do |
| Materials matter. | | | | understand that quality is paid for. The benefits of |
| Boat owners regard their safety above all conditions. | | | | superior products often far offset the price. But still the |
| They want their boats to be strong and tough. | | | | cost that is far beyond reason rarely gets the sale. |
| Hurricanes and other sailing accidents, over time, | | | | Except maybe if it is the America or the Gypsy Moth |
| tested the durability of materials used in building yachts. | | | | IV! Bear in mind that people buy boats that have the |
| Consumers look for superior materials to ensure this. It | | | | essentials and boats that they can afford. |
| has been observed that the boat building industry | | | | Maintenance |
| rarely tests new materials that it uses and that lessons | | | | Yachts require maintenance and repairs. These cost |
| were learned when sailing disasters or even very | | | | more money for the purchaser. Osmosis and blisters |
| ordinary collisions prove or disprove the dependability | | | | are among the very common concerns of boat |
| of the materials. Even boat batteries are a common | | | | owners most especially if you are selling used yachts. |
| concern for boat owners. | | | | While new boats do not require much maintenance as |
| The Hull | | | | used boats do, it is a must if the owner wants to keep |
| When selling yachts, it is important to stress the make | | | | the resale value at par with the market. Yachts that |
| and the design of the hull. After all, it is the hull that | | | | depreciate easily will be hardest to sell, if the need |
| guarantees the kind of ride that the sailing will be. | | | | arises. |
| Depending on the sea conditions of your prospective | | | | When selling yachts, you must love or at the very |
| boat owner, stress that various hull designs are | | | | least like that yacht you are selling. It will be easier to |
| available to cater to their own liking. | | | | sell her if you are truly convinced of buying her |
| Warranties | | | | yourself in a heartbeat, if you had the means. Your |
| A superior product will not be wary to offer the best | | | | customer will sense that. |
| warranty. This is another category where consumers | | | | |