| Do you need to reach wealthy prospects
| |
| | target your mailing by zip code,
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| using direct
| |
| | neighbourhood name
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| mail? Then work on your list. Who you
| |
| | or number of households. It looks like
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| mail to (your
| |
| | this:
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| list) is the single most important thing
| |
| |
|
| that
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| | 78610 Creedmoor 9
|
| determines your success.
| |
| | 78613 Cedar Park 117
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|
| |
| | 78734 Lakeway 2,643
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| There are two main ways to target
| |
| |
|
| affluent buyers:
| |
| | So you could target the 78610 zip code
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| where they abide, and what they buy.
| |
| | and reach 9
|
|
| |
| | homes. Or you could target the Cedar
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| Where they abide
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| | Park
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| Every area of the country has places
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| | neighbourhood and reach 117. Or you
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| where the
| |
| | could ask the
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| wealthy congregate. The affluent are
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| | list broker to name the zip codes and
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| concentrated
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| | neighbourhoods
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| in cities (London, New York, Toronto)
| |
| | that had the most households, and
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| neighbourhoods
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| | Lakeway, zip
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| (Knightsbridge, London, Manhattan, New
| |
| | 78734, would be near the top of the
|
| York and
| |
| | list.
|
| Yorkville, Toronto) and streets (Cadogan
| |
| |
|
| Square,
| |
| | If you are needing to reach wealthy
|
| London, Park Lane, New York, Yorkville
| |
| | buyers in the
|
| Avenue,
| |
| | United States, try these top list
|
| Toronto. Reaching the wealthy by city is
| |
| | brokers:
|
| too
| |
| |
|
| expensive. Reaching them by
| |
| | Dun & Bradstreet
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| neighbourhood or street
| |
| | Experian
|
| makes more sense.
| |
| | InfoUSA
|
|
| |
| |
|
| One disadvantage of targeting the
| |
| | What they buy
|
| wealthy by
| |
| | Another way to reach affluent prospects
|
| neighbourhood is that you do not know if
| |
| | with direct
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| people on
| |
| | mail is to find lists of people who
|
| your list want or need what you are
| |
| | already buy what
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| selling. All that
| |
| | you are selling, or something like it.
|
| you have is a good hunch that they can
| |
| |
|
| afford it
| |
| | Selling yachts? Rent a list of boat
|
| (because some people who live in wealthy
| |
| | yacht owners from
|
|
| |
| | the government department that issues
|
| neighbourhoods only appear wealthy, and
| |
| | boat licenses.
|
| cannot
| |
| |
|
| actually afford to live their).
| |
| | Selling yachts to people on Mercer
|
|
| |
| | Island,
|
| The best place to look for lists of
| |
| | Washington State? Rent the mailing list
|
| wealthy
| |
| | of
|
| neighbourhoods is a list broker. List
| |
| | subscribers to Yacht Magazine and select
|
| brokers will show
| |
| | only those
|
| you the breakdown of the wealthy
| |
| | readers who live on or near Mercer
|
| neighbourhoods
| |
| | Island.
|
| you want to target. Affluent Austin, for
| |
| |
|
| example
| |
| | Selling yachts to newcomers to Mercer
|
| ( claims to
| |
| | Island,
|
| have data on the top 50,000 most
| |
| | Washington State? Rent the names of new
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| affluent homes in
| |
| | home
|
| Greater Austin, Texas. Their data card
| |
| | owners on the island or recent movers to
|
| lets you
| |
| | the island.
|
