| What do Klingons, giant rubber bands, and
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| | clients and customers based on
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| monster trucks all have in common? They
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| | characteristics they actually possess,
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| hold the fascination of every male on the
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| | rather than on features you would like
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| planet - and they make frequent
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| | them to have or that you think they
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| appearances on Spike TV. Spike TV, which
| |
| | should have. Just because men should be
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| totes itself as a network for men, is the
| |
| | interested in keeping the kitchen clean
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| perfect example of the power of knowing
| |
| | does not mean Spike TV should create a
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| your audience and giving them what they
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| | show all about dish soap.
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| want.
| |
| | Second, distinguish between the
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| In one week of watching Spike TV you can
| |
| | categories of your customers that will
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| expect to see poker, ultimate fighting,
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| | purchase what you're selling and those
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| demolition derbies, cop shows, kung fu
| |
| | that will not. When all is said and done,
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| movies, school bus figure eight racing,
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| | your business relies on the revenue
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| pyrotechnic explosions, Klingons,
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| | customers generate to stay in business.
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| customized cars, Chairman Tamori, giant
| |
| | If no men watched Spike TV it would not
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| rubber bands, sports superstars, Captain
| |
| | still be a viable, thriving network. It
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| James T. Kirk, video game awards,
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| | may be helpful, if you have the
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| Japanese trivia shows, dating
| |
| | resources, to identify which categories
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| competitions, MacGyver, and monster
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| | of your customers might not buy right
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| trucks. And that is only a partial list
| |
| | away, but may come back and purchase
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| of what Spike TV offers men.
| |
| | later.
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| When it comes to your small or home
| |
| | Finally, discover how your customers will
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| business, knowing your audience, giving
| |
| | use or purchase your product. Spike TV no
|
| them what they want, and letting them
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| | doubt was faced with the challenge of
|
| know it's there for the buying are
| |
| | providing quality service to both Sci-Fi
|
| essential steps to establishing a
| |
| | fans and Demolition Derby junkies. Some
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| consistent income.
| |
| | of your customers may purchase your
|
| Knowing Your Audience the Spike TV Way
| |
| | product based on impulse, while others
|
| The creators of Spike TV saw an
| |
| | may be converting from one of your
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| opportunity in the television industry to
| |
| | competitor's products. Still others may
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| create a network marketed toward a huge,
| |
| | need information, testimonials, and a
|
| almost completely neglected demographic
| |
| | personal relationship with you before
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| of men. By creating a product men would
| |
| | they spend money. Catering to your
|
| be interested in (did I mention
| |
| | individual customers (by identifying
|
| MacGyver?) and packaging it to succeed,
| |
| | categories and marketing to the ones that
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| they paved the way to truly become the
| |
| | will buy what you're selling) increases
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| "first network for men." Follow these
| |
| | the likelihood that they will return the
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| steps to find out who your audience is
| |
| | next time they need your services.
|
| and what their habits are.
| |
| | Knowing your audience and meeting their
|
| First, categorize your potential
| |
| | individual needs can be the difference
|
| customers or clients according to their
| |
| | between barely scraping by and buying a
|
| similarities. You may create these groups
| |
| | yacht - or a school bus figure eight
|
| based on age, socioeconomic status,
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| | racing track of your very own.
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| gender, political activity level, or any
| |
| | Nick Smith is a specialist in network
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| other characteristic that is relevant to
| |
| | marketing. For information on how to
|
| your business. Group your potential
| |
| | order Spike TV, check out I-Satellite.
|
