| There are many coating businesses in the | | | | territories that Rhino Lining already sold. |
| market today, but have you ever asked | | | | Rhino only had 28 stores co-branded with |
| yourself how one gets into this line of work? | | | | Ziebart.Okay so we went with Permatech |
| How they are formed or what prompts someone | | | | because the independent who coats the bed |
| or some entrepreneur to go out and start a | | | | liners of all of our Franchised Car Wash Guy |
| business to fill this niche? Well this is an | | | | trucks, trailers and boats is a Permatech |
| interesting case study that shows how we | | | | dealer. So our Coating Guys Centers will |
| became interested in this industry from a sub | | | | have Permatech and not only will we coat |
| market of the coating business; Spray in Bed | | | | linings, of truck beds, we will coat |
| Liners. Our company is in the auto detailing | | | | anything. Turns out this was the better |
| business, and we often service auto | | | | option in our case, taking nothing away from |
| dealerships. Our customers need service for | | | | Rhino Linings. After seeing the possibilities |
| spray in bed liners for the pick-up trucks | | | | we had contemplated also establishing trailer |
| they sell. So we looked around at all the | | | | units which coat Industrial equipment, |
| possible Biz Op companies doing this and the | | | | tractors and machinery to add to our |
| franchises too.We tried to co-brand with | | | | agricultural, construction and Industrial |
| Rhino Linings in San Diego, but in the middle | | | | services: see: . This way we can coat |
| of training they sent our first franchisee | | | | everything from a tractor, to a conveyor belt |
| home. It turned out that Ziebart was | | | | to OSHA approved walkways and trains. Our |
| concerned that our Detail Guys Super Centers | | | | customers need these services and we already |
| which we were forming was competition to them | | | | wash their truck fleets, machinery, |
| and they were already co-branding with Rhino | | | | equipment, boats, ships, etc. Why not add a |
| Linings. We originally wanted to co-brand | | | | coating to. We also have ceramic coating |
| with Ziebart since we could up lift their | | | | available to us, which makes glass at room |
| stagnant US franchise sales. They lost many | | | | temperature. . We can use this on nearly |
| franchisees in a three-year period | | | | anything from hand tools, to silver ware, |
| previously. We were ready to do a deal with | | | | air-conditioning HVAC units to boat hulls and |
| them and they decided not to. The Detail | | | | glass is not penetrated from moisture, which |
| Guys Super Centers instead, since they | | | | causes rust.So this case study shows how just |
| started a little turf war; called Rhino | | | | because a competitor tries to screw with your |
| Linings and we said we are willing to | | | | wholesale distribution vendors you often will |
| co-brand with you and we do not want you | | | | find other opportunities available once you |
| co-branding with the Detail Guys. Yet at the | | | | start uncovering a few more stones, so think |
| same time Ziebart was offering to its | | | | on this. I hope you have enjoyed today's case |
| franchisees Z-Linings an in-house brand since | | | | study story. |
| many of the franchise stores were in | | | | |