| There are many coating businesses in the market | | | | the franchise stores were in territories that Rhino Lining |
| today, but have you ever asked yourself how one | | | | already sold. Rhino only had 28 stores co-branded with |
| gets into this line of work? How they are formed or | | | | Ziebart.Okay so we went with Permatech because |
| what prompts someone or some entrepreneur to go | | | | the independent who coats the bed liners of all of our |
| out and start a business to fill this niche? Well this is an | | | | Franchised Car Wash Guy trucks, trailers and boats is |
| interesting case study that shows how we became | | | | a Permatech dealer. So our Coating Guys Centers will |
| interested in this industry from a sub market of the | | | | have Permatech and not only will we coat linings, of |
| coating business; Spray in Bed Liners. Our company is | | | | truck beds, we will coat anything. Turns out this was |
| in the auto detailing business, and we often service | | | | the better option in our case, taking nothing away from |
| auto dealerships. Our customers need service for | | | | Rhino Linings. After seeing the possibilities we had |
| spray in bed liners for the pick-up trucks they sell. So | | | | contemplated also establishing trailer units which coat |
| we looked around at all the possible Biz Op companies | | | | Industrial equipment, tractors and machinery to add to |
| doing this and the franchises too.We tried to co-brand | | | | our agricultural, construction and Industrial services: see: |
| with Rhino Linings in San Diego, but in the middle of | | | | . This way we can coat everything from a tractor, to a |
| training they sent our first franchisee home. It turned | | | | conveyor belt to OSHA approved walkways and |
| out that Ziebart was concerned that our Detail Guys | | | | trains. Our customers need these services and we |
| Super Centers which we were forming was | | | | already wash their truck fleets, machinery, equipment, |
| competition to them and they were already | | | | boats, ships, etc. Why not add a coating to. We also |
| co-branding with Rhino Linings. We originally wanted to | | | | have ceramic coating available to us, which makes |
| co-brand with Ziebart since we could up lift their | | | | glass at room temperature. . We can use this on |
| stagnant US franchise sales. They lost many | | | | nearly anything from hand tools, to silver ware, |
| franchisees in a three-year period previously. We | | | | air-conditioning HVAC units to boat hulls and glass is |
| were ready to do a deal with them and they decided | | | | not penetrated from moisture, which causes rust.So |
| not to. The Detail Guys Super Centers instead, since | | | | this case study shows how just because a competitor |
| they started a little turf war; called Rhino Linings and | | | | tries to screw with your wholesale distribution vendors |
| we said we are willing to co-brand with you and we | | | | you often will find other opportunities available once |
| do not want you co-branding with the Detail Guys. Yet | | | | you start uncovering a few more stones, so think on |
| at the same time Ziebart was offering to its | | | | this. I hope you have enjoyed today's case study |
| franchisees Z-Linings an in-house brand since many of | | | | story. |