| It could be because I am from Oklahoma, but many | | | | numbers are |
| euphemisms | | | | better than mine, I am fairly confident that many of |
| come to mind:· A one horse town.· A one | | | | your own |
| stoplight town.· "I bet that for excitement, they sit | | | | visitors spend far too little time on your website to |
| around and watch the | | | | make an |
| cars rust." --- Cletus "The Snowman" Snow from | | | | honest assessment of your program.With an average |
| "Smokey and | | | | of 1900 visitors each month for the last six |
| the Bandit" - 1977· Don't blink or you will miss | | | | months, imagine how much I could potentially increase |
| it.· Somewhere in the middle of Egypt.When I was | | | | my sales |
| about nine years old, my family and I were | | | | if I could make the kinds of changes necessary to |
| travelling to meet with an aunt and uncle who live in | | | | convince any |
| Comanche, Oklahoma. During that trip, we passed | | | | of those 79.8% of visitors to spend more than 30 |
| through | | | | seconds at my |
| a speck of a town in southern Oklahoma called | | | | website! What if I could get them to spend more than |
| Pumpkin | | | | five |
| Center.I don't know what it was about that little, | | | | minutes at my website?If I could only find a way to |
| itty-bitty town | | | | capture the attention of 80% of |
| that stuck in my mind, but I can see it clearly in my | | | | my website visitors in a way that I was not doing, |
| mind's | | | | then I could |
| eye even now. One gas station and two houses, and | | | | realistically increase my sales by more than |
| as I | | | | 400%.This is the site data that had convinced me to |
| remember, a population of eight.Most of the above | | | | implement a |
| euphemisms apply to this dot on the Oklahoma | | | | serious site redesign. I have worked very hard to bring |
| map, except for the stoplight euphemism of course, | | | | visitors |
| as there | | | | to my websites, now it is time to make sure that I can |
| are no stoplights in Pumpkin Center, Oklahoma.WHAT | | | | translate |
| DOES PUMPKIN CENTER HAVE TO DO WITH | | | | my traffic into more sales.I am not saying that I |
| ONLINE MARKETING?Good question indeed. It is the | | | | believe the current redesign is the |
| euphamisms of driving through | | | | best I can do for my sales, but I do believe it will be |
| small-town America that has driven my thoughts in | | | | better |
| the | | | | than what the old design was.LEARN FROM MY |
| development of this article."Don't blink, or you will miss | | | | MISTAKESIf you are in the same boat that I was in, |
| it."Most webmasters have available to them software, | | | | then please consider |
| which | | | | doing whatever it will take to convert more of your |
| interprets their web logs. If you don't have this kind of | | | | traffic |
| software available, get some. The one that I have | | | | to sales. It is time for you to do your part to help the |
| always | | | | American economy.Even if you are only losing 50% |
| liked the best is HTTP-Analyze: ANSWER IS IN | | | | of your website's traffic to |
| YOUR WEB LOGSI have always been shocked | | | | the two-minute paradigm, then you could realistically |
| when I review the "time on site" | | | | double |
| figures for my websites. Just for the first two weeks | | | | your sales by capturing your visitor's attention for |
| of | | | | more |
| August 2003, I have noted the following figures on my | | | | than two minutes.Shoot, we all have room to improve. |
| primary | | | | The only question is how |
| website:· Number of visitors: 933 - Average visit: | | | | much room you have for improvement.Copyright Bill |
| 118 seconds· 87.4% of all visitors spent less than | | | | Platt - All Rights ReservedBill Platt is the owner of you |
| two minutes onsite.· 79.8% of all visitors spent less | | | | are tired of the struggle of the link building process, |
| than 30 seconds onsite.Believe it or not, these numbers | | | | it might be time to consider our "Links And Traffic" |
| remain fairly consistent from | | | | services.When you are ready to employ more Natural |
| month to month. In July, 85.6% of my visitors were | | | | Linking Strategies in |
| onsite for | | | | increasing your link popularity, "Links And Traffic" can |
| less than two minutes.In my mind, that defines a real | | | | help.When you are ready for your links to actually |
| problem on my own website! | | | | generate |
| Perhaps the same problem exists on your site. I hope | | | | click-through traffic, we are here. This is not a link |
| not --- | | | | rental |
| I hope your numbers are much better. Even if your | | | | system or a reciprocal linking scam. |