| The reason why attraction marketing works is | | | | request it. |
| because people will generally be allured, or, drawn to | | | | Someone marketing a product, or a service will |
| whatever it is that gets their attention. When marketing | | | | typically be involved in some part of the process of |
| products, or services, to consumers, the ultimate goal is | | | | promoting, selling, or distributing the product, or service. |
| to get the items being marketed sold. The product | | | | It is therefore important to know common things that |
| needs to be in the mind of the consumer and stay | | | | may appeal to the group that the product is being |
| there. | | | | marketed to. They may then be interested in |
| When the goods, or services are presented in an | | | | purchasing the product being sold. |
| attractive way to the audience it is geared to, there is | | | | A marketing company trying to sell sailboat |
| likelihood that the goods, or services, will be | | | | accessories may try to attract sail boat enthusiasts by |
| remembered after the fact. The image of an | | | | associating their product with things or situations that |
| attractive man, or, woman presenting information on a | | | | would appeal to this group. Ads might be drawn that |
| certain brand of clothing for example, may catch the | | | | depict the open sea, perfect weather, a beautiful |
| eye of some potential customers, who may then, | | | | sailboat, or, people having a good time on the |
| unknowingly look for clothing in that brand. | | | | watercraft. |
| Associating a brand with a symbol, or a character is | | | | The product may be discreetly, or tastefully displayed |
| another way of getting someone to remember the | | | | somewhere in the image. For the sailboat enthusiast |
| product being marketed. A young child might be | | | | who remembers the advertisement perhaps the next |
| watching morning cartoons, when a cereal commercial | | | | time on a boat, or when shopping for items for the |
| appears with a colorful cartoon character, as the | | | | boat, the consumer might recall the association and |
| central focus of the commercial. The appealing | | | | purchase whatever brand or item that might be. |
| qualities of the image may get the attention of the child. | | | | When a product is remembered by the consumer, it is |
| The child is enticed by the commercial, and | | | | more likely that when it comes time to make |
| remembers the character. | | | | purchases, the item will be sought out. Why attraction |
| The child that remembers the commercial with the | | | | marketing works is that by finding out the things that |
| cartoon character promoting the cereal may | | | | appeal to the audience, and using that knowledge. |
| remember to ask for that cereal when at the grocery | | | | They can attract consumers based on the data they |
| store. Or, the child may forget until seeing the | | | | have, and associate the product being marketed with |
| character from the commercial on the box of cereal | | | | images that would appeal to that group. This is |
| on the way down the cereal aisle. The child may then | | | | ultimately in the hopes that the item will be |
| recall the character and its association with cereal and | | | | remembered and purchased. |