Spotlight on a Make: Chevrolet

t Company: General MotorsEurope, Asia, Middle East, Thailand, South Africa,
Founded: 1911Thailand, Trinidad and Tobago, Japan, South Korea,
Headquarters: Detroit, MichiganPakistan, and Russia.
Products: Cars, Trucks, SUV, CUVChevrolet sells vehicles in many of these countries
Historyunder the name Chevrolet. However, some other
Chevrolet was founded in 1911 by Louis Chevrolet, anames used in countries include GM Daewoo, Opel,
Swiss-French race-car driver, and William C. Durant, anand GM Holden. In addition to rebranding in other
American and former founder of General Motors whocountries, there are numerous makes offered outside
had been forced out of the company in 1910. Durantthe US, including the Commodore (Asia), Optra
and Chevrolet were previously acquainted as Durant(Pakistan), Joy (Pakistan), Corsa (Argentina). Here is a
had hired Chevrolet to drive Buicks in promotionalcomplete list of all Chevrolet vehicles, both current and
races prior to his founding of GM.past, inside the US and abroad.
The "bowtie" logo used by Chevrolet was first used inFuture of Chevrolet
1913. Originally thought to have been inspired by theChevrolet (and GM as a whole), are currently
wallpaper Durant once saw in a French hotel, recentundergoing a product restructuring in North America,
research shows that the design may be based on apartly due to the economic times, and also as the
logo for "Coalettes". In 1915 Durant was setting updemand for more viable, eco-friendly vehicles grows.
production for Chevrolet vehicles in Toronto, CanadaAs well as redesigning and rereleasing previous
during which they agreed Chevrolets with withvehicles (such as the Chevrolet Camaro featured in
McLaughlin-designed bodies would be built. Within threethe 2007 film Transformers), Chevrolet will also be
years both companies had been purchased byreleasing numerous new vehicles in the coming years.
General Motors and became General Motors ofThey include:
Canada Ltd.- 2010 Chevrolet Beat (previously the Spark) - a
By 1916 Chevrolet had become profitable enough forcompact, 3-door hatchback.
Durant to purchase the majority share in GM and have- 2010 Chevrolet Orlando - a five-door, seven seat
himself setup as president of the company by 1917.wagon.
In 1957 Chevy produced the first fuel injected engine,- 2011 Chevrolet Cruze - a 4-door sedan set to
and by 1963 one out of every ten cars sold in thereplace the Chevrolet Cobalt.
United States was a Chevrolet.- 2011 Chevrolet Volt - a 4-door sedan with a much
Since the acquisition of Chevrolet by GM, it hastouted plug-in hybrid engine.
remained the flagship brand for the company,Watches
producing numerous vehicles ranging from subcompactIn addition to cars, in 2007 Chevrolet launched its first
to commercial trucks. Its number one seller in thewatch collection under the Louis Chevrolet brand, a
United States is the Silverado truck, one of 18 vehiclesnod to the founder of Chevrolet who's father was a
offered under the brand.watchmaker and used to watch him at his workbench.
Chevrolet Around the WorldFeaturing various models, the watches take their
Chevrolet is sold on every continent except Antarctica.design notes from Chevy vehicles and are
Included is: Australia, Latin America (Chile, Brazil,manufactured in Courgenay, Switzerland.
Ecuador, Mexico, Venezuela, Colombia, Argentina),