| The Law of Cause and Effect states that every | | | | expected, could not give me any specifics about the |
| cause has an effect, and every effect has a cause. | | | | cruise. She was able to give me the name and |
| Or every action has an equal and opposite reaction. | | | | number of the agency who did have the booking so I |
| Actions, like a boomerang, come back to you in one | | | | could pass it on to the client. A few minutes later I had |
| form or another. It's a true law. When I started my | | | | the woman in Montana back on the phone and she |
| travel business 6 years ago I was in love with the idea. | | | | was so happy the mystery had been solved. With the |
| I knew I could succeed if I could just find clients to | | | | urgent matter aside, we talked for a few minutes |
| serve. I didn't have a marketing budget, so I simply told | | | | about her cruise. I gave her some tips about the ports |
| everyone I knew about my business. I told people in line | | | | of call and fun things to do while on the ship. She |
| at the grocery store or at the doctor's office. | | | | thanked me again and said she would call me if she |
| One-by-one clients started to come, but I needed | | | | ever decided to go on another cruise. I told her I would |
| more. I had no idea how I would find more clients, I just | | | | be pleased to help her any time in the future. After a |
| believed if I did my part they would come. Late one | | | | few days, I completely forgot about the encounter. |
| evening I received a call from a woman inquiring about | | | | Several months later the phone rang and it was the |
| a cruise she had booked. | | | | lady from Montana. She said the cruise was a lot of |
| She indicated that she booked her cruise with me and | | | | fun and they had had a great time. She was also |
| she wanted to make her final payment. I didn't | | | | calling to let me know that she had given my name |
| recognize her name so I asked her where she lived. | | | | and number to her sister who was newly engaged |
| She replied, "Montana." I told her that I didn't have any | | | | and wanting to get married on a cruise ship. Over the |
| client's in Montana and that she must have been | | | | next several months, I booked cruises for the |
| mistaken. She politely responded, "I have your website | | | | bride-to-be, groom and all of their guests. My little |
| written down right here on my piece of paper, so I | | | | kindness to the lady in Montana brought 30 brand new |
| must have booked it with you." Indeed she had my | | | | clients! But that's not the end of the story...those 30 |
| website but I wasn't her travel agent. I jotted down her | | | | have brought me another 20 new clients! Time will only |
| name, phone number and sailing information and told | | | | tell how many new clients will come my way as a |
| her I would call the cruise line and see what I could find | | | | result of one simple kindness. So next time you need |
| out. I told her that there was a good chance they | | | | clients, remember to tell everyone about your business |
| wouldn't tell me anything as I wasn't the travel agent of | | | | and be sure to extend genuine kindness to each |
| record, but I wanted to try. She greatly appreciated my | | | | person you come in contact with. You will feel great |
| offer to help. | | | | and your actions will start a chain of events in motion |
| I called the cruise line and explained the situation. The | | | | that will bring you the business you desire. |
| reservation agent was able to find the booking and as | | | | |