| Industry Definition | | | | Competition and Life Cycle. The Market |
| This industry comprises establishments | | | | Size section gives the size of the |
| primarily engaged in broadcasting audio | | | | domestic market as well as the size of |
| signals. These establishments operate | | | | the export market. The Linkages section |
| radio broadcasting studios and | | | | lists the industry's major supplier and |
| facilities for the transmission of aural | | | | major customer industries. The Demand |
| programming by radio to the public, to | | | | Determinants section lists the key |
| affiliates, or to subscribers. The radio | | | | factors which are likely to cause demand |
| programs may include entertainment, | | | | to rise or fall. The Domestic and |
| news, talk shows, business data, or | | | | International Markets section defines |
| religious services. | | | | the market for the products and services |
| Report Contents | | | | of the industry. This section provides |
| The Key Statistics chapter provides the | | | | the size of the domestic market and the |
| key indicators for the industry for at | | | | proportion accounted for by imports and |
| least the last three years. The | | | | exports and trends in the levels of |
| statistics included are industry | | | | imports and exports. The Basis of |
| revenue, industry gross product, | | | | Competition section outlines the key |
| employment, establishments, exports, | | | | types of competition between firms |
| imports, domestic demand and total | | | | within the industry as well as |
| wages. | | | | highlighting competition from substitute |
| The Market Characteristics chapter | | | | products in alternative industries. The |
| covers the following: Market Size, | | | | Life Cycle section provides an analysis |
| Linkages, Demand Determinants, Domestic | | | | of which stage of development the |
| and International Markets, Basis of | | | | industry is at. |