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Coating Service Business Case Study

There are many coating businesses in the in territories that Rhino Lining already
market today, but have you ever asked sold. Rhino only had 28 stores
yourself how one gets into this line of co-branded with Ziebart.Okay so we went
work? How they are formed or what prompts with Permatech because the independent
someone or some entrepreneur to go out who coats the bed liners of all of our
and start a business to fill this niche? Franchised Car Wash Guy trucks, trailers
Well this is an interesting case study and boats is a Permatech dealer. So our
that shows how we became interested in Coating Guys Centers will have Permatech
this industry from a sub market of the and not only will we coat linings, of
coating business; Spray in Bed Liners. truck beds, we will coat anything. Turns
Our company is in the auto detailing out this was the better option in our
business, and we often service auto case, taking nothing away from Rhino
dealerships. Our customers need service Linings. After seeing the possibilities
for spray in bed liners for the pick-up we had contemplated also establishing
trucks they sell. So we looked around at trailer units which coat Industrial
all the possible Biz Op companies doing equipment, tractors and machinery to add
this and the franchises too.We tried to to our agricultural, construction and
co-brand with Rhino Linings in San Diego, Industrial services: see: . This way we
but in the middle of training they sent can coat everything from a tractor, to a
our first franchisee home. It turned out conveyor belt to OSHA approved walkways
that Ziebart was concerned that our and trains. Our customers need these
Detail Guys Super Centers which we were services and we already wash their truck
forming was competition to them and they fleets, machinery, equipment, boats,
were already co-branding with Rhino ships, etc. Why not add a coating to. We
Linings. We originally wanted to also have ceramic coating available to
co-brand with Ziebart since we could up us, which makes glass at room
lift their stagnant US franchise sales. temperature. . We can use this on
They lost many franchisees in a nearly anything from hand tools, to
three-year period previously. We were silver ware, air-conditioning HVAC units
ready to do a deal with them and they to boat hulls and glass is not penetrated
decided not to. The Detail Guys Super from moisture, which causes rust.So this
Centers instead, since they started a case study shows how just because a
little turf war; called Rhino Linings and competitor tries to screw with your
we said we are willing to co-brand with wholesale distribution vendors you often
you and we do not want you co-branding will find other opportunities available
with the Detail Guys. Yet at the same once you start uncovering a few more
time Ziebart was offering to its stones, so think on this. I hope you have
franchisees Z-Linings an in-house brand enjoyed today's case study story.
since many of the franchise stores were




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