| As you may or may not know, I have been involved in | | | | exact same thing. They are living in what I call MLM |
| network marketing and internet marketing for over 15 | | | | DENIAL… They just can't admit to themselves |
| years. I have personally sponsored over 400 people | | | | that their business is a failure. They keep hoping that at |
| into various organizations. I say this not to brag but just | | | | some point in the future, that there business will take |
| to point out that I have been there and done that with | | | | off and they'll make their fortune. Unfortunately with |
| respect to MLM and internet marketing. I have been | | | | the high drop out percentage of 95%, that day never |
| the guy who goes across stage and speaks in front | | | | really comes. The Funded Proposal. Keep in mind the |
| of the crowd. I have also been the guy that is totally | | | | characteristics that we didn't know about those people |
| broke because I couldn't afford to keep my MLM | | | | that were looking for a business. 1. Are they serious? |
| business going, because it was costing me more than I | | | | 2. Do they have the required funds to start? 3. Are the |
| was making. Maybe you can relate? The traditional | | | | teachable and willing to listen and learn? 4. Do they |
| model for MLM has never really seemed to work for | | | | have the tools (internet, phone, desk, etc?) 5. Are they |
| me. 95% of all home based businesses fail. I believe | | | | willing to commit? 6. Do they have any experience |
| that is in part to the fact that most people just do not | | | | with marketing, sales or the internet? If our prospects |
| have any experience in marketing themselves or their | | | | were able to answer yes to at least the first 5 of |
| products. When you add to that the complexities of | | | | these 6 questions, then we would know that they are |
| the internet to someone that is already overwhelmed | | | | pretty good prospects. A funded proposal helps us |
| with their new business, it's no wonder that they just | | | | find the qualified prospects by having them go through |
| throw in the towel. If you haven't figured it out yet, no | | | | some hoops, and purchase some item, before we |
| matter how great your MLM is, you need a constant | | | | approach them about primary MLM. Here is an |
| supply of qualified prospects. Just getting a few, who | | | | example of the steps that they would go through. 1. |
| get a few, who get a few, is ok... but we already know | | | | They would read or come across an advertisement |
| that 95% of them will fail. You are going to have to | | | | that we did on the internet. 2. They sign up for a free |
| sponsor literally hundreds if not thousands to be | | | | report that we offered that starts to educate them on |
| successful. One person that I know had to personally | | | | us and internet marketing. 3. They pay between |
| sponsor over 600 people to reach his goal of 100,000 | | | | $20-60 to get more intensive training on MLM, internet |
| per year. He acheived it and is now retired. There are | | | | marketing, and maybe learning some sales skills. 4. |
| only 3 or 4 other people that I know that have | | | | They receive additional information and training from |
| achieved that level of income. Your choices for building | | | | you (or your mentor) through autoresponders. 5. |
| a business are... either approach your warm market, or | | | | Through the quality of the information that they |
| you can figure out how to find qualified prospects on | | | | purchased from you, and your autoresponders, you |
| the internet. The warm market approach has worked | | | | have now established yourself in that prospects mind |
| since the beginning of time. Problem is I just don't know | | | | as an expert, or at least someone that they can trust. |
| enough people personally to keep ahead of the 95% | | | | This is a classic example of a funded proposal. It helps |
| drop off rate. Finding people that are interested and | | | | figure out that this prospect is a good one, worthy of |
| qualified for your business on the internet is not as | | | | us taking our time to talk with them. The probably do |
| easy as it seems. To me we should just be able to | | | | have some money because they already spent some. |
| advertise our website and people will come flocking | | | | Seriously broke people have a bad mentality that is |
| with credit card in hand right? WRONG… As a | | | | hard to work with, but temporarily broke people can |
| matter of fact most people think that it should be that | | | | find ways to come up with money if they need to. |
| easy. Anyone that has truly been around in the | | | | People that have no problem coming up with money in |
| networking business since the internet will tell you that | | | | exchange for value are the type of people that we |
| internet marketing is actually pretty sophisticated. | | | | are looking for. They are teachable, because they |
| Believe me when I tell you that I have purchased | | | | wouldn't have ordered the training, if they weren't open |
| thousands of leads, made 10s of thousand of phone | | | | to learning. They committed already with their wallet. |
| calls to those leads, and sent 100's of thousands of | | | | Now they have part of the training on the internet that |
| emails out. The good news is that there are literally | | | | they were missing prior to us meeting them in the first |
| millions of people every day that are looking for some | | | | place. Now they are actually more prepared to be |
| sort of home based business opportunity online. The | | | | successful on the internet because they purchased |
| bad news is that there are literally millions of people | | | | your informational product. Now we can approach |
| every day that are looking for some sort of home | | | | them about whatever opportunity we want. They are |
| based business opportunity online. Remember our | | | | now ready. The good news is that we made between |
| statistic of 95%. That means that most of the people | | | | $20-$60. By that person coming through our set up |
| on the internet are failures as well. So we have | | | | system, we made at least a few bucks, and that |
| inexperienced failures, teaching new people how to be | | | | prospects made themselves more attractive to use, |
| inexperienced failures… Sort of like the blind | | | | because they have spent money, stepped up, and |
| leading the blind. There is a cure for the | | | | have learned information that they are going to need |
| ignorance… It's called a funded proposal. Let's | | | | along the way!! At this point even if they didn't join our |
| say that we are looking for prospects for our home | | | | primary MLM, we have still made a profit on them, and |
| based network marketing business. In addition to talking | | | | we now have their information, so maybe at some |
| to our warm market, we want to learn how to market | | | | time in the future you can work together again.. |
| on the internet as well. In the online world one of those | | | | Remember the saying... the money is in the list So |
| millions that are floundering about out there are called | | | | instead of paying for a lead we know nothing about, |
| biz op seekers. Part of the problem with a biz-op | | | | we are making money, while producing a high quality |
| seeker is that we really don't know anything about | | | | lead for our primary business!! I am aware of two or |
| them other than they are some random person | | | | three such systems. Interesting thing is that it is sort of |
| floating around out there that has at one time | | | | like selling picks and shovels to the ole 49 miners. Back |
| requested information. They probably have little idea of | | | | in 1849 was the great Gold Rush in California. 100's of |
| what they want or what they are interested in either. | | | | thousands of people came out to mine for gold. Of |
| Again, just kind "out there" floating around in the ether | | | | course only a few people actually found enough to |
| of the internet. This is what we don't know about them. | | | | claim their fortune. You know who did make a lot of |
| 1. Are they serious? 2. Do they have the required | | | | money back them? The hardware stores selling picks |
| funds to start? 3. Are the teachable and willing to listen | | | | and shovels, and Levi' strauss selling his jeans. We |
| and learn? 4. Do they have the tools (internet, phone, | | | | have a similar opportunity here. The internet is like the |
| desk, etc?) 5. Are they willing to commit? 6. Do they | | | | gold rush... Everyone is trying to make money with it, |
| have any experience with marketing, sales or the | | | | but the people that provide the tools of the trade are |
| internet? We could purchase these leads from a list | | | | the ones that just may make it rich... Everyone that |
| broker. The more information that the list broker | | | | wants to be successful on the internet is going to need |
| collects for us, the more the list broker will charge us | | | | the tools of the trade. 1. Lead Capture Pages... These |
| for the lead. Over the years I have purchased and | | | | "capture" interested lead information 2. |
| worked leads that cost anywhere from .10 cents a | | | | Autoresponders... These are automatic email follow up |
| piece all the way to 20.00 a piece. I definitely like the | | | | systems 3. Training… Most people need to |
| $20.00 leads better than the .10 cent ones. There is a | | | | learn A LOT about the internet!! 4. Their own funded |
| direct correlation between how much you pay for the | | | | proposal program. 5. A website, and a domain. By |
| lead and the quality of the lead most times. Problem is | | | | offering these things to people prior to us approaching |
| how many times can you spend 20.00 for a lead that | | | | them about our primary MLM, we can actually prepare |
| only closes 5-10% of the time? Depending on the | | | | them better for what is coming, profit from the entire |
| opportunity that you are selling, you may not be able to | | | | prospecting system, and produce the best possible |
| afford that. Purchasing leads from a broker can | | | | leads available. Another key element of this process is |
| actually drive you to being bankrupt. I know people | | | | that most of it is automated over the internet. Usually |
| now that are spending $4 bucks per lead, and when | | | | the only time you'll get a call is when someone is a |
| they sign up a new rep, they make $15. Sounds good | | | | "hot" prospect and needs your help to enroll, or has a |
| right? WRONG… The problem is that it takes | | | | "buying question" We don't mind those types of calls. |
| ten $4 leads to produce one $15 sale. So this person is | | | | We usually don't call at anytime until they have at least |
| actually going in the hole by $25 every time they | | | | finished the funded proposal portion of our program. |
| sponsor someone. (Not to mention the hours and | | | | For additional information on funded proposals please |
| hours of phoning people, voicemail, phone tag and | | | | see our website below. As always, we would love to |
| unfriendly people answering the phones) Tens of | | | | hear your comments, concerns or questions on |
| thousands of distributors across the country working | | | | anything that we write. |
| for hundreds of different companies are doing the | | | | |