| According to statistics, it takes between | | | | segment of your market.Perhaps you have a |
| five and seven impressions before an online | | | | site focusing on boating on the Long Island |
| visitor buys a particular product or service. | | | | Sound, the body of water bordering parts of |
| So, as long as you are attracting visitors | | | | Rhode Island, Connecticut and New York. You |
| with the subject matter and content of your | | | | may already affiliate relationships with |
| affiliate site, the trick is to keep them | | | | boatyards and yacht clubs with transient |
| coming back on a regular basis, to increase | | | | moorings, and food and equipment sellers. |
| the likelihood that they will become buyers. | | | | Would a newsletter focusing upon the new |
| This is a situation where developing a | | | | water-accessible restaurants, food and liquor |
| newsletter makes sense.Think of information | | | | delivery services and recipes for the local |
| these site visitors want or need to know. | | | | catches and tips for the on-board cook be |
| Trends, news, updates on the big players, | | | | welcomed by your market?Ask them, and test |
| whatever it is - real information, not a | | | | with some related articles, to see how well |
| re-hash or a copycat site. Is there already | | | | they're received. With the newsletter, you |
| a truly authoritarian source for this | | | | can begin to create a sense of community, you |
| information, or could you become this source? | | | | can ask for subscriber opt-in, and keep your |
| Even if there is one (or a few), study them | | | | site before the interested and engaged people |
| to understand their focus. There still may | | | | who will buy your affiliate merchants' |
| be room for you to become the source of | | | | products and services. |
| information or news for a well-defined | | | | |