| According to statistics, it takes between five and | | | | segment of your market.Perhaps you have a site |
| seven impressions before an online visitor buys a | | | | focusing on boating on the Long Island Sound, the body |
| particular product or service. So, as long as you are | | | | of water bordering parts of Rhode Island, Connecticut |
| attracting visitors with the subject matter and content | | | | and New York. You may already affiliate relationships |
| of your affiliate site, the trick is to keep them coming | | | | with boatyards and yacht clubs with transient |
| back on a regular basis, to increase the likelihood that | | | | moorings, and food and equipment sellers. Would a |
| they will become buyers. This is a situation where | | | | newsletter focusing upon the new water-accessible |
| developing a newsletter makes sense.Think of | | | | restaurants, food and liquor delivery services and |
| information these site visitors want or need to know. | | | | recipes for the local catches and tips for the on-board |
| Trends, news, updates on the big players, whatever it | | | | cook be welcomed by your market?Ask them, and |
| is - real information, not a re-hash or a copycat site. Is | | | | test with some related articles, to see how well they're |
| there already a truly authoritarian source for this | | | | received. With the newsletter, you can begin to create |
| information, or could you become this source? Even if | | | | a sense of community, you can ask for subscriber |
| there is one (or a few), study them to understand their | | | | opt-in, and keep your site before the interested and |
| focus. There still may be room for you to become the | | | | engaged people who will buy your affiliate merchants' |
| source of information or news for a well-defined | | | | products and services. |